McClatchy: In Races for U.S. House, Florida Has Some Big Spenders
“It’s very difficult — no matter how unpopular Congress is — to beat an incumbent,” said Meredith McGehee, policy director of the Campaign Legal Center in Washington. “The re-election rates top 90 percent even when Congress has an approval rate in the low teens.” ...
In addition, incumbents have a major advantage in the ability to attract media attention. “You go to an opening of a new airport hangar or a new business in town and all that visibility translates into name recognition,” McGehee said. “That name recognition is an incredible asset that some candidates have to spend millions just trying to replace or equal.”
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