MarketPlace: The primaries cost millions, but general will be more


Clinton and Trump have other things in common as well. Both candidates are dealing with a lack of unity in their parties. Trump isn’t exactly on the best terms with the GOP and its donors right now. Meredith McGehee is policy director at the Campaign Legal Center.

“Up until now of course,” she said, “Donald Trump has not had to spend a lot of the money you would normally associate with a presidential election because his name recognition was so high that he really didn’t have to spend what you would normally assume for a primary.”

McGehee said that will change now that Trump has to shift to the general and will likely need more than just free media attention to propel his campaign.

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