As Political Ad Spending Balloons Online, Consensus on Regulation Is Elusive

Political campaigns and advocacy groups plan to funnel billions of dollars into digital advertising over the next year. But with federal guidelines on how to regulate digital political ads virtually absent, some states are making their own laws, while technology giants are drawing the lines for acceptable political speech on the fly. The Campaign Legal Center, an advocacy group, filed a complaint petitioning the FEC to extend enforcement of traditional-media laws to digital ads. At least 32 states including California, New Jersey and Maryland have expanded their ad-disclosure laws to include online ads, either by requiring disclaimers or requiring a link to the source, according to the Campaign Legal Center.

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