Online political ads have a whole different rulebook than TV

Nevada votes in the Democratic primary Saturday. Political advertising in the campaign is expected to top $6 billion nationally, mostly on old-fashioned TV. But not all political ads are created equal. Erin Chlopak, director of campaign finance strategy at the Campaign Legal Center, said that matters at the ballot box. “Knowing that it was paid for either by an environmental organization or an oil company really affects the way that people understand the interest behind that ad, and what it really means,” Chlopak said. 

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